How Barbiecore Became the Hottest Makeup Trend of the Decade

Launched into the mainstream by Greta Gerwig’s Barbie movie and boosted by TikTok creators, Barbiecore embraces confidence, camp, and color. It’s nostalgic, bold, and unapologetically glamorous—and makeup brands everywhere are jumping on board.

Why Barbiecore Took Over the Beauty World

• Cultural Impact: The Barbie movie became a global phenomenon, inspiring runway shows, magazine covers, and makeup collaborations.
• Social Media Friendly: Pink makeup looks pop on Instagram and TikTok, making them perfect for viral tutorials.
• Empowering Vibes: Barbiecore flips the script on femininity, turning what was once seen as “basic” into a bold power move.

Elements of the Barbiecore Makeup Look

1. Flawless Doll Skin: Use dewy foundations, highlighters, and a baby-pink blush high on the cheeks.
2. Pastel Eyeshadow: Soft pink, lavender, or iridescent shimmer on the lids with a subtle wing.
3. Defined Lashes: Big, fluttery lashes—think doll-like mascara or falsies.
4. Glossy Pink Lips: A juicy lip gloss in bubblegum, rose, or fuchsia seals the look.

Barbiecore Makeup Must-Haves

• Rare Beauty Soft Pinch Liquid Blush in “Happy”
• Too Faced Better Than Sex Mascara
• Fenty Beauty Gloss Bomb in “Fu$$y”
• NYX Ultimate Shadow Palette in “Brights”

Barbiecore on the Red Carpet

From Margot Robbie to Lizzo, celebs are embracing Barbiecore with full-force. The red carpet has become a playground for neon eyeliner, pink rhinestones, and Barbie-pink cheeks—proving that this isn’t just a phase, it’s a statement.

Final Thoughts

Barbiecore makeup is more than a pink phase—it’s a powerful celebration of identity, joy, and maximalism. Whether you're a full-glam lover or a blush-and-gloss minimalist, there’s a shade of Barbiecore for everyone. Channel your inner doll and step into the spotlight.