← Back to Blog|April 15, 2025|9 min read

Kylie Jenner’s Most Controversial Beauty Moments (and How to Copy Them)

Emma Johnson
Emma Johnson
Celebrity & Pop Culture Makeup
Kylie Jenner’s Most Controversial Beauty Moments (and How to Copy Them)

Let’s explore Kylie’s most talked-about beauty moments, why they caused such a stir, and how you can recreate her daring style with confidence.

1. The Overlined Lip Era

Perhaps Kylie’s most iconic—and debated—look. Her perfectly overlined pout launched thousands of lip kits and even more makeup tutorials.

  • Controversy: Accused of misleading fans about cosmetic surgery and promoting unrealistic beauty standards.
  • Copy It: Use a lip liner two shades darker than your lipstick, focus on the cupid’s bow and center for that plush Kylie effect. Try the Kylie Cosmetics Lip Kit in “Candy K”.

2. The “Stormi Collection” Launch Makeup

Celebrating her daughter’s birthday with a full pastel campaign, this glitter-heavy, purple-pink fairy-tale look was met with equal parts awe and criticism.

  • Controversy: Critics felt it commercialized motherhood; fans adored the creativity.
  • Copy It: Use shimmering lilac eyeshadow, high-gloss lips, and glitter accents under the eyes.

3. Full Face of Foundation Backlash

Kylie once posted a makeup-free selfie, followed the next day by a full-glam face—triggering debate about transparency in beauty culture.

  • Controversy: Sparked discussions around “catfish culture” and filtered beauty.
  • Copy It: For Kylie’s flawless finish, layer primer, medium-to-full coverage foundation, and cream contour. Set with translucent powder and a radiant highlighter.

4. Instagram Brow Drama

Kylie’s ultra-sculpted brows have drawn both admiration and mockery over the years. From bleached brows to ultra-defined arches—she keeps fans guessing.

  • Controversy: Accused of setting extreme standards for facial symmetry.
  • Copy It: Use a brow pomade or gel to define and lift. Try Anastasia Beverly Hills Dipbrow for the effect.

5. Barely-There Skin Phase

More recently, Kylie has embraced a minimalist skin trend with dewy finishes and lighter coverage. Some fans love the authenticity—others miss the glam.

  • Controversy: Is it real skin or just better filters?
  • Copy It: Use tinted moisturizers, liquid blush, and a dab of clear gloss. Think “clean girl aesthetic” meets influencer luxury.

Final Thoughts

Kylie Jenner’s beauty evolution is as controversial as it is influential. Whether she's setting trends or stirring debates, one thing’s certain: she owns her look. Recreate her signature styles not to chase controversy, but to embrace the confidence that comes with bold, expressive beauty.

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